How #TOGETHERBAND Happened
#TOGETHERBAND is brought to you by the British luxury sustainable brand BOTTLETOP, co-founded by Cameron Saul and Oliver Wayman, and driven by COO Jonathan Lee with the diverse, talented team based in London. "We launched BOTTLETOP in 2002 with a mission to empower people and planet through sustainable design and creative culture. We now have our own atelier and training programs in Brazil and Nepal and continue to source the finest sustainable and upcycled materials in challenged parts of the world."
"To encourage people to make that choice, we designed the #TOGETHERBANDs - a set of ethically made and sustainably sourced friendship bands. Each of the bands is a different colour to represent each of the 17 Global Goals. By choosing your Goal and wearing your #TOGETHERBAND, it brings you closer to the issue that you are championing as both a reminder and a call to action. We hope they will become a symbol of us all uniting to create a healthy planet. What’s really cool though, is that when you buy a band, you actually get two - one to wear, and one to share - so that you can give the other one to a friend and spread the message even further."
In December 2020, in response to the COVID-19 pandemic, #TOGETHERBAND held '#TOGETHERLIVE Brazil', a concert featuring iconic artist Seu Jorge, to spread awareness about the importance of handwashing and social distancing to prevent the spread of the devastating COVID-19 pandemic in Brazil. The show was hosted by Samantha Shmutz and featured video messages from Brazilian icons and #TOGETHERBAND Ambassadors such as Cauã Reymond, Sasha Meneghel, Alessandra Ambrosio, Lais Ribeiro, and Bruno Gagliasso, among many others. The concert focused on UN Goal 6: Clean Water and Sanitation and raised funds for handwashing and hygiene stations in Belo Horizonte and São Paulo.
The #TOGETHERLIVE Mexico event took place in March 2021 with the lead band REIK, supported by Mexican ambassadors from across the cultural spectrum, raising funds to support the creation of a temporary field hospital and hygiene stations at Central de Bastos, the largest food market serving over 500,000 Mexicans daily, which had become a virus hotspot.
#TOGETHERBAND collaborated with British artist Morag Myerscough to promote the importance of clean energy with flags made from recycled ocean plastic in the canals of Glasgow during COP26 in 2021. The flags then traveled to Oxford St, Regent St and Piccadilly Circus with their bold artistic statements of action: 'WIND', 'SUN' and 'AIR'.
In December 2021, #TOGETHERBAND launched the 'Don't Choose Extinction' campaign and collection in partnership with UNDP at Art Basel Miami, featuring Brazilian street artist Speto. Based on the film in which Frankie the dinosaur gives a speech at the UN inviting the world to stop using fossil fuels, the 'Don't Choose Extinction' campaign aimed to engage the world in a universal message to end the use of fossil fuels.
Handcrafted in the Amazon rainforest using açaí seeds, Parley Ocean Plastic yarn, and recycled metal from illegal Humanium firearms, #TOGETHERBAND launched its Amazônia #TOGETHERBANDs in partnership with the Yawanawá Indigenous community on Earth Day in 2022. The campaign focused on raising awareness and preventing the 'Marco Temporal' (Time Frame), which aims to make the demarcation of over 800 unofficially recognized Indigenous lands unfeasible and to cast doubt on all other Indigenous lands that have been legally recognized by the Brazilian State in recent decades. The campaign was supported by Indigenous leaders and local and international figures from across the cultural spectrum, including Txai Surui, David Beckham, Rodrigo Santoro, Celia Xakriaba, Alok, Bela Gil, and many others.
In May 2023, the Discover The Cosmos campaign was launched, a collaboration between #TOGETHERBAND and Airbus, featuring designs made for the first time from recycled satellites and spacecraft known as Spacecraft Honeycomb. The campaign featured NASA astronauts and scientists speaking about the importance of STEAM (science, technology, engineering, arts, and mathematics) education for women and people from disadvantaged backgrounds.
In June 2023, #TOGETHERBAND released a collaboration called Pride with Maserati MSG.
During London Climate Week in June 2024, #TOGETHERBAND launched its 'Radical Optimism For A Healthy Planet' collection and campaign in collaboration with Smiley, featuring activists and advocates such as Alice Aedy and Isabella Noero from Earthrise, Sierra Quitiquit from Time For Better, Kevin Patel from One Up, Dilys Williams from the London College of Fashion, Isaias Hernandez from Queer Brown Vegan, Kalpana Arias from Nowadays on Earth, and Christabel Reed from Earthed.
In April 2025, #TOGETHERBAND launched the We Are All Forests campaign at The 21st Acampamento Terra Livre (ATL), Brazil's largest Indigenous mobilisation. We Are All Forests is a campaign from the people of the Amazon. Supported by global cultural leaders and visionary organisations, the campaign amplifies diverse voices, from elders and healers to youth leaders and community organisers.
To date, the #TOGETHERBAND campaign has generated over 10 billion impressions, with more than 1,000 ambassadors from around the world, including icons from fashion, music, sports and film, scientists, astronauts, youth and Indigenous leaders.