Bottletop @ Jony Ive and Marc Newson's (RED) Auction

As a proud partner organisation to the (RED) foundation, Bottletop were invited to Jony Ive and Marc Newson’s (RED) Auction at Sotheby’s in New York.

In association with (RED) and partner organisations, Jony and Marc’s auction raised $26 million in one night; the sales exceeded all expectations with 44 items especially created for the auction going under the hammer and raising a total of more than $13 million, which was generously matched dollar-for-dollar by The Bill and Melinda Gates Foundation. All proceeds went to the Global Fund to fight AIDS. Leading the auction were the Steinway & Sons Unique "Red Pops for (RED)" Parlor Grand Model A Piano, which raised $1.9 million, the Leica Digital Rangefinder Camera, The Leica M for (RED), which raised $1.8 million and the unique aluminum desk produced by Neal Feay Studio, which sold for $1.7 million.

See below for a couple of our own snaps from this incredible event.

Jony and Marcs (RED) Auction brochure

Lot 5: Solid rose gold Apple earphones were auctioned off for over $250,000.


Angelique Kidjo performed on the night with Bono, Nile Rodgers, and Chic, pictured here with her Bottletop bag.

Lot 21: This beautiful Takashi Murakami Maralyn Trunk raised over $200,000.

Hadeel Ibrahim, executive director of the Mo Ibrahim Foundation, was in attendance. Pictured here with her Bottletop clutch bag.


Christ Martin and Bono pictured here playing the custom Steinway & Sons Unique "Red Pops for (RED)" Parlor Grand Model A Piano, which raised $1.9 million.


Bono, Angelique Kidjo, and Chic performing together.



Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You may also like

View all
Example blog post
Example blog post
Example blog post