We are very proud of our recent collaboration with Bono’s (RED) project. We’ve created four limited edition pieces as part of this Summer’s (RED) RUSH TO ZERO campaign. Our signature silver chainmail has been given a lift with the brightest of reds in super-soft leather to produce relaxed pieces that are perfect for the festival season.
Let us introduce you to each piece:
The Kristina is our fringed mini handbag for (RED) – slouchy with a touch of cowboy style, it’s a perfect way to add a colour pop to laid back downtown looks.
Next up we have the Luciana – a cute little clutch for nights out or stashing essentials while travelling.
As with all our pieces, these exclusive (RED) designs are beautifully crafted by hand, within the favelas of Salvador by local women who can then support their families. 10 per cent from every sale will be donated to (RED) on top of the support made to the Bottletop Foundation.
Here’s what the CEO of (RED) Deborah Dugan had to say about us: “The Bags and belts are beautiful but what makes them doubly so is the fact that they fund education programs for young people through the Bottletop Foundation and also help them to deliver an AIDS free generation by 2015, which is our goal. Given the critical milestone we are facing to help begin the end of AIDS we love new and innovative models like Bottletop that join the fight.”
(RED) has worked with Apple, Nike, Converse and Solange Azagury-Partridge, among others. It was founded by Bono in 2006 to engage businesses and consumers in the fight against AIDS. So far it has raised over $190 million for the cause, and we are proud to be able to collaborate with a cause that’s so close to our hearts and with a foundation like (RED) that has pioneered new ways of donating to charity and ultimately turning the tide of HIV and AIDS.