BOTTLETOP was Co-Founded by Cameron Saul, Roger Saul and Oliver Wayman.
BOTTLETOP was founded in 2002 when Cameron and Roger Saul launched the Mulberry BOTTLETOP campaign. It consisted of bags made from recycled bottle tops in Africa which were lined with waste leather in Europe. Oliver Wayman joined as a co-founder in 2005 and, with Luciano dos Santos in Brazil, led the development of the brand’s signature collection of bags made from recycled ring pulls; this culminated in the BOTTLETOP atelier being founded in 2007. Luciano manages the atelier in Salvador, Brazil to this day. Roger Saul stepped down as chairman in 2007.
From 2008 onwards, BOTTLETOP presented collections in London and Paris on a seasonal basis, selling to many of the world’s leading fashion retailers and design stores. These include Selfridges, Harrods, Conran and Harvey Nichols in London, Jeffrey's, DKNY and Urban Zen in the USA, Holt Renfrew (Canada) and NK (Brazil). Former CEO of Liberty, Iain Renwick, joined BOTTLETOP as chairman in 2009. The development of the Zero Deforestation Leather program in partnership with the National Wildlife Federation in Brazil was fundamental in BOTTLETOP's work to raise public awareness of the impact of cattle ranching on the rainforest. It led to the development of BOTTLETOPs signature Mistura weave, a hand woven blend of leather and metal developed with the former Creative Director of LVMH, Vincent Du Sartel, in Paris.
High profile creative projects in the music and contemporary arts spaces followed. After two critically acclaimed ‘Sound Affects’ compilation albums blending the sounds of Africa and Brazil with leading electronic artists and producers, the all star BOTTLETOP BAND band was formed. Leading artists from the UK and Brazil including the Arctic Monkeys, Libertines, VV Brown, Eliza Doolittle, Gruff Rhys, Fink, Kassin, Domenico, Rodrigo Amarante, Moreno Veloso and many more, collaborated on an album of original BOTTLETOP material in 2011 entitled 'Dream Service’, produced by Maric C in LA.
The BOTTLETOP Full Circle contemporary art series of exhibitions and auctions in support of the BOTTLETOP Foundation took place from 2009 at the Roundhouse, Phillips De Pury and Victoria Miro galleries, and featured works by iconic global artists such as Rachel Whiteread, Vik Muniz, Adriana Varejao, Ernesto Neto, Chris Ofili, Yayoi Kusama and Peter Doig.
An ongoing design partnership with iconic NY designer Narciso Rodriguez began in 2014 and was followed in 2015 with a collaboration with DKNY in Donna Karan’s last season as creative director. Jon Lee joined BOTTLETOP as COO to lead the expansion of the brand.
BOTTLETOP was commissioned to design costumes for artists and dancers for the 2016 Rio Olympics Opening Ceremony in Rio and the BOTTLETOP flagship store at 84 Regent St opened in December 2017; the world's first 3D printed store using waste plastic. BOTTLETOP went on to open stores in New York, Dallas and Hong Kong.
After three years of development, BOTTLETOP launched the #TOGETHERBAND campaign in partnership with the UN Foundation and UBS on Earth Day, April 2019. Its purpose is to generate global awareness and action in support of the 17 UN Sustainable Development Goals through creativity and culture. #TOGETHERBAND was co-created by Cameron Saul, Jon Lee, Oliver Wayman and Nachson Mimran.
To date, the #TOGETHERBAND campaign has generated over 6.6 billion impressions with over 800 ambassadors from around the world and has delivered over $1m of impact through its beneficiary projects and impact partners.
The BOTTLETOP Foundation supports grass roots health education charities that empower young people to protect themselves and make healthy choices along with vocational skills training programmes. The Foundation also supports NGOs that are dedicated to advancing the 17 UN Sustainable Development Goals.