With a background in the fashion industry, Cameron worked for Mulberry in London, Hugo Boss in Paris and Maurizio Baldassari in Milan. During a gap year spent teaching sexual and reproductive health education for Relentless Development in rural Uganda, Cameron discovered a handbag made from recycled bottle tops. The product became the best selling centrepiece of The Mulberry Bottletop Campaign, raising vital funds for grass roots education projects and generating incomes for craftsmen in Africa. He co-founded the Bottletop Foundation with his father, Roger, in 2002 and has continued to build the charity and Bottletop brand through strategic partnerships, diversified fundraising streams and products with an uncompromising focus on quality and design. Cameron launched the music side of Bottletop through the UK wide ‘Sound Affects’ campaign, sponsored by hotel group Malmaison, in 2005 and the art side through the ‘Full Circle’ programme in 2009. Cameron co-founded Bottletop, the premium ethical fashion company, with Oliver Wayman in 2011.
Oliver Wayman’s life was transformed through the discovery of a silver bag which his mother had shown him in 2006. Having worked in the music industry as an A&R scout for Universal Island records,the chance encounter with the recycled product made from aluminium pull tabs was the catalyst behind him quitting music and focusing on fashion and helping generate employment through the production of handmade goods. Together with Luciano Dos Santos he created a training program which now provides incomes with additional benefits for forty people in a poor community in Salvador, North East Brazil. He co-founded Bottletop, in 2011, with the goal of creating beautiful products and alleviating poverty in developing communities. He has also helped develop the music side of the Bottletop Foundation and created a new album concept called ‘The Bottletop Band’; an all star collective of high profile musicians creating live studio recordings based on music from different cultures.